Your Design Concierge
Interior Design, Project Management & Construction Coordination
At SF Design LLC. we manage the project from design concept through completion. Whether your project is a full renovation, a new build or a room makeover, we take full responsibility for design, tailored to you.
Who is Owner & Principal Designer Shana Fannon
I am a professional Interior Designer and advocate for connection. I graduated with my BS in Interior Design in 2007. I began my career working with developers on model homes analyzing designs. I designed everything from the trim work, custom paint and lighting to themed children’s bedrooms. When the economy headed into the Great Recession, I made a career change first working designing interior fire suppression systems and then moved into technology design. I worked as head designer for an audio visual and unified communications company designing the way technology interfaced with conference rooms, technology walls, and integration throughout entire buildings. I learned valuable skills that I am still able to draw from.
The idea of bolstering connection through the built environment seems quite abstract. It is not something that many people are discussing and I imagine, for anyone not inside my thoughts, hard to visualize. In design school I worked on a project that to this day is a near perfect visual representation of my design philosophy and what I believe to be my purpose, connection and community. I designed an approximately 60,000 square foot community center. The concept centered around shattering social separation created around gender, ethnicity, socio economic status, age, etc. (See images included below)
In the last 14 years I have had some unique traveling experiences and worked to build my professional and personal network. I spent the last decade in the commercial design world. I was an account executive, networking and developing potential client relationships, designing their spaces, specifying furniture and working as project manager for the furniture ordering and installation.
Four years ago, in an effort to build community and connection, I started a women’s personal development book club focusing on reading non-fiction, biographies, psychology and personal development books with a sprinkle of fiction. I moved from the suburbs to Philadelphia proper and wanted to surround myself with people who would challenge me to grow, learn and experience more in the world. The result of the intellectual exploration was my returned desire to get back to what I am really passionate about in my own professional life, bolstering connection through the built environment. I was not sure how I was going to start my business; I had never founded a company.
In late 2016 a potential client reached out about a kitchen re-design, we ended up renovating the entire home. Shortly after I was presented the opportunity to work on a grand sized master bathroom. It was at that time I realized my business had started itself. In 2018 I launched my first website and developed my branding. I relaunched my business as an LLC in early 2019.
Services We Offer
Spatial Planning, Design & Floor Plans
This Way to Your Dream Space, Residential, Commercial, Hospitality
Have a Drawing from a Contractor, Architect or a Concept of Your Own? We Can Help Maximize Interior Space Design
Furnishings, Art & Decor
We Want You to Revel in What you Recline In
Our Clever Color Consultation for Paint or Color Concept Could be Just the Trick to Update or Complete Your Space
“Architecture is really about well-being. I think that people want to feel good in a space… On the one hand it’s about shelter, but it’s also about pleasure.”